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Levi StraussBorn 26 Feb 1829; died 26 Sep 1902 at age 73.German-American inventor and manufacturer of jeans, Levi Strauss was one of the best-known beneficiaries of California's gold rush economic boom. He was born in Bavaria and trained as a tailor. One of thousands, he travelled to San Francisco in 1850, hoping to make his fortune. His original plan was to manufacture tents and wagon covers, but instead found a market using the stout canvas he had brought with him to make very durable pants for the Forty-niners. Finding that these pants sold as fast as he could make them, Strauss opened a factory, improved the design by adding copper rivets at the stress points in his pants, and adopted a heavy blue denim material called genes in France, that originated the now familiar name of "jeans". |
