Condensed milkIn 1856, Gail Borden of Brooklyn, NY, was issued a U.S. patent his process for condensed milk (No. 15,553). Condensed milk could be preserved for long periods of storage, and in this form milk became more readily available in large cities than had been possible before. His company's advertising slogan "The milk from contented cows" was one of the great American advertising campaigns. The Borden company is today one of the largest dairy product concerns in the world. The familiar flat-topped cans of Borden's condensed milk are still available, as are Borden's ice cream, cheese and other products - all with the seal of approval by Borden's famous mascot, Elsie, the cow. |
