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Bharathi

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Gustave Le Bon

Died 13 Dec 1931 at age 90 (born 7 May 1841). French social psychologist best known for his study of the psychological characteristics of crowds, The Crowd, Study of Popular Mind. In this early effort to explain group behavior, Lebon's gave two propositions: that people in groups adopt a group mind, and that groups are emotional and irrational. He theorizes that in the right situations, the emotions of one person spread through the group like a cold through a schoolhouse. Control mechanisms such as values, ethics, and learned social rules are broken down and forgotten for the time. He was also the author of a number of works on social psychology, in which he expounded theories of national traits and racial superiority.

A very successful businessman...

A very successful businessman had a meeting with his new son-in-law. I welcome you into the family,” said the man. “To show you how much we care for you, I am making you a 50-50 partner in my business. All you have to do is go to the factory everyday and learn the operation.”
The son-in-law interrupted. “I hate factories. I can’t stand the noise.” “I see.” replied the father-in-law, “Well, then you’ll work in the office and take charge of some of the operations.” “I hate office work,” said the son-in-law. “I can’t stand being stuck behind a desk.” “Wait a minute,” said the father-in-law. “I just made you half owner of a money-making industry, but you don’t like factories, and won’t work in an office. What am I going to do with you?” “Easy,” said the son-in-law. “Buy me out.”
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