William Wrigley Jr.Died 26 Jan 1932 at age 70 (born 30 Sep 1861). American manufacturer whose Wrigley's chewing gum company became the largest producer and distributor of chewing gum in the world. He left his father's soap factory in 1891 when he moved to Chicago. There his uncle supplied seed money on the condition Wrigley take a cousin as partner, and they started manufacturing soap, baking powder, and later, chewing gum. When the gum became very popular, they dropped the other products. In 1899 he introduced spearmint gum, which lagged in sales until a major advertising campaign in 1907; within a year spearmint gum sales increased tenfold. In 1911, he bought Zeno Manufacturing Company, previously contracted to make his gum, and the William Wrigley, Jr., Company was founded. |
