Joy Paul GuilfordDied 26 Nov 1987 at age 90 (born 7 Mar 1897).American psychologist and practitioner of psychophysics, the quantitative measurement of subjective psychological phenomena (such sensation, personality, attention). For example, he studied the relative affectiveness of colour, hue, brightness, and saturation for men and women. In the 1950s, Guilford created his three-factor structure of the intellect (SOI). In Guilford's Structure of Intellect theory (1959) any intellectual activity is viewed as comprising three separate factors: 1) Operations - the things an individual does (ex. remembering, thinking creatively). 2) Contents - things that the individual works with and performs his operations on, (ex. words, sounds, body language). 3) Products - the ways in which information is organized (ex. singly, in groups, generalized). |
