What is the missing number?

A young man from Nebraska moves to Florida and goes to a big "everything under one roof" department store looking for a job. The manager asks, "Do you have any sales experience?" The kid replies, "Yeah, I was one of the best Bible salesman back in Omaha."
The boss liked the kid and gave him the job. "You can start tomorrow. I'll come down after we close and see how you did."
His first day on the job was rough, but he got through it. After the store was locked up, the boss came down. "How many customers bought something from you today?” The kid responds, "One."
The boss says, "Just one? Our sales people average 20 to 30 customers a day. How much was the sale for?"
"$101,237.65."
"$101,237.65? Holy Mother Mary! What did you sell to him?"
"First, I sold him a small fish hook. Then, I sold him a medium fish hook. Then, I sold him a larger fish hook. Then, I sold him a new fishing rod. Then, I asked him where he was going fishing and he said down the coast. I told him he was going to need a boat, so we went down to the boat department, and I sold him a twin engine Boston Whaler. Then, he said he didn't think his car would pull it, so I took him down to the automobile department and sold him a 4x4 truck with all the bells and whistles."
"A guy came in here to buy a fish hook, and you sold him a boat and a truck?!"
"No, the guy came in here to buy feminine products for his wife, and I said, 'Dude, your weekend's shot. You should go fishing.'"
- Joke shared by Beliefnet member socaliflady