C(harles) W(illiam) PostDied 9 May 1914 at age 59 (born 26 Oct 1854).American industrialist who founded Post Cereal Company with the Grape-Nuts cereal he created. In 1890, a nervous breakdown had led Post to the sanitorium of Dr. John Harvey Kellogg, where he was fed on Kellogg's grain-intensive vegetarian diet. Early in 1895, Post began the manufacture of Postum, a grain product intended as a coffee substitute, similar to one of Kellogg's concoctions. The manufacture of Grape-Nuts, based on another Kellogg item, began the following year. Post's new company, Postum Ltd., achieved wide-scale distribution of its products through massive spending on advertising appealing to the health concerns of the American public. In 1929, Postum became General Foods Corporation. |
